A rapidly growing British sports brand, PlayerLayer's roots can be found in baselayer, a product that has helped define the company's design philosophy; combining modern, innovative design concepts with high performance, premium product.
The unique ability to customise and personalise has allowed PlayerLayer to enjoy considerable growth, both at an amateur and professional level. Now, it is an established British sports brand, becoming more and more influential in the European market and beyond. The deeply engrained ethos of the brand professes the importance of togetherness and pride within a team or organisation. In the words of PlayerLayer "BELONG".
Surrey Storm Franchise Director, Gavin Baker, said: "After a very competitive tender process we are delighted to be welcoming PlayerLayer to the club and to work with them over the next four years.
"We have always been a club that leads the way on and off court and really pushes the boundaries of the modern game. The Superleague champions need to look the part and we know that PlayerLayer share that attitude with us, while ensuring that the practicalities of preparation and performance are taken into account."
PlayerLayer Marketing Director, Roderick Bradley, said: "We are proud to be joining forces with Surrey Storm - a British netballing powerhouse.
"The success that they have achieved in their short history is remarkable - winning back-to-back titles is notoriously tough in modern-day sport. Both PlayerLayer and Surrey Storm are young, exciting brands that are hugely ambitious, so it seems a perfect partnership. We have created a look, both on and off the court, which means the Storm will look as impressive as they play."
Surrey Storm have already been proudly wearing PlayerLayer dresses during their opening three wins of the season, and will once again don the duck egg blue kit at the Copper Box Arena on Saturday for Netball London Live 2017.
Tickets to the game are still available online - click here to purchase now.